Apollo Cinema

A blockbuster marketing campaign that generated some “reel” buzz

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An independent cinema that brings back the nostalgia of movie-going? Serves local craft beer, has table-side service and an amazing selection of classic, cult and contemporary films? Get “reel”, right?

We felt fortunate to play an active part in bringing this concept to life. We planned and executed a social media campaign designed to generate buzz & excitement in the community leading up to the grand opening and after. But we also went old-school with a “nostalgic” print media campaign including a business package, consumer pieces and more.

What we did
Social Media Campaign
Complete Business Package (B2B)
Poster + Postcard (B2C)
Print Advertising
PR Campaign
Ate lots of popcorn!

“Frank & Gen were great. Opening a new business is very daunting, but Katharina and Jill were a lifesaver in helping us put together and execute a successful social media and marketing strategy for our launch.”

– Matt MacKinnon, Co-owner